Success Partners | Midmar & Fido — One Trading Family Nourishing Land, Animal, and Human

One Circle of Trust

From the World's Fertile Fields to the Heart of the UAE

Our group oversees a complete circle of food security. While Midmar leads the journey of nourishing and growing livestock wealth, our sister company Fido General Trading secures the finest pulses and foodstuffs imported from Canada and Türkiye — gracing the human table with the highest standards of purity and quality.

From Midmar to Fido

We do not only feed animals — we import the finest pulses for people through our trading family, Fido. Our expertise in agriculture and nutrition gives us an expert eye for selecting the very best crops.

From Fido to Midmar

Because we are experts in agriculture and in nourishing land and animal through Midmar, we select the finest human-grade crops at Fido with the utmost care — from the world's fields to your table, in purity.

The Same Shipment, the Same Strict Inspection, the Same Trust — Two Paths

Human food at Fido, animal feed at Midmar. Full control at the source, for one integrated food ecosystem.

Fido General Trading

"From the World's Fields — to Your Table, in Purity"

Fido is your trusted gateway to the world's finest food crops and pulses — importing and distributing directly from the farms of Canada and the storied plains of Türkiye to the markets of the UAE and the Gulf.